Rethinking Tissue: A Sustainable Approach to Paper Production

The paper and tissue industry has long been associated with deforestation and environmental degradation. But what if there was a different way—one that doesn’t destroy forests but actually nurtures them?

🌱 It Starts with a Cutting, Not a Cut

Instead of cutting down fully grown trees, this model uses stem cuttings from mature eucalyptus trees—a method that allows trees to regenerate naturally without being destroyed. These cuttings are carefully selected and treated with antifungal agents and root-promoting hormones to ensure healthy propagation.

🔬 Growth in Controlled Environments

The treated stems are placed in specially designed seedling trays and nurtured in climate-controlled mist chambers, where humidity, moisture, and temperature are precisely managed. These environments help the cuttings transition into healthy saplings, reducing failure rates and improving plant vitality.

☀️ Gradual Acclimatization

Once the saplings establish roots, they are moved to hardening chambers, where they are slowly exposed to more sunlight and regular watering. This step strengthens their resilience, preparing them for outdoor conditions. Eventually, they are transferred to open holding areas and then planted in fields.

👩🌾 Empowering Farmers, Sustaining Ecosystems

Rather than centralizing the plantation process, the saplings are provided to local farmers at minimal cost. These farmers grow the eucalyptus trees on their own land, creating a sustainable and renewable income source. This decentralized approach not only supports rural livelihoods but also encourages responsible land use and long-term ecological balance.

🌍 Sustainable Harvesting for a Cleaner Future

Eucalyptus trees mature in just three years—making them one of the most renewable raw materials for tissue production. Once mature, the trees are harvested responsibly, with new cuttings taken to repeat the cycle. This method ensures zero deforestation, minimal environmental impact, and a closed-loop system that benefits both people and the planet.

Why It Matters

This isn’t just about growing trees—it’s about growing awareness. It’s about demonstrating that the hygiene products we use daily don’t have to come at the cost of the environment. With the right processes, partnerships, and mindset, industries can evolve to meet both human and ecological needs.

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The Sustainable Roots of India’s Paper Industry

Unlike in many parts of the world, the paper industry in India stands apart as it is not forest-dependent but agro- and farm-forestry-based. The paper industry sources over 90% of its wood requirements through industry-driven agroforestry, actively collaborating with the farming community. It meets the remaining demand from government and other sources, minimizing environmental disruption.

This approach has fostered a significant partnership between the paper industry and farmers. Currently, an estimated 500,000 farmers across the country are engaged in cultivating plantations of species like Eucalyptus, Subabul, Casuarina, Acacia, and Poplar. On average, 125,000 hectares are brought under agroforestry annually, contributing to a cumulative 1.2 million hectares over the years. These efforts, championed by paper mills, have not only strengthened the supply chain but have also improved rural livelihoods by offering a sustainable and lucrative income stream for farmers.

India’s paper production relies on three diverse raw material sources:

Wood/Bamboo (21% of total production).
Agro-residues like bagasse and wheat straw.
Waste paper/recycled fiber (RCF).

Wood: A Renewable Resource with Economic Benefits
Among India’s natural resources, pulpwood stands out for its fast growth and sustainability. Certain species mature into full-grown trees within just 3.5 years, making them an excellent renewable resource. The economic value of wood not only enhances farmers’ incomes but also generates employment opportunities, especially in rural areas, thereby contributing to economic development and environmental sustainability.

A Call for a Greener Tomorrow
At Kosher, we take pride in promoting sustainable practices in tissue production and believe that protecting our planet is a shared responsibility. We encourage everyone in society to join hands in creating a greener world by planting more trees. Together, let’s nurture nature and ensure a better future for generations to come.